About Us

Our Team

Nice Consulting / Nice Match executives are senior members of That’s Nice LLC and seasoned industry veterans with extensive history, experience, knowledge and relationships within the pharmaceutical and life sciences industries.

Nigel Walker

Managing Director

Nigel is the Managing Director and Founder of That’s Nice. He has more than 20 years of experience in life sciences and specifically serving the pharmaceutical outsourcing market with strategy, market intelligence, consultancy and marketing. Under Nigel’s direction, business platforms such as Nice Insight, Pharma’s Almanac and Nice Match have developed and grown to provide unique value and in all instances, qualified leads, to customers.
New York

Guy Tiene

Business Director, Partner

Guy is Business Director and Partner at That’s Nice. He supports the success of life science organizations by identifying synergies across research, business, content and communications services to drive value. With over 30 years of education and marketing experience and 18 years in life sciences, Guy leads the Nice Insight market intelligence division that provides in-depth supplier data, and the Pharma’s Almanac thought leadership content community.
New York

Wei Gao

Accounts Director, Partner

Wei is Accounts Director and Partner at That's Nice. He oversees the relationship management of all client accounts, connecting multidisciplinary teams both internally and externally to develop effective marketing strategies and consistently deliver high-quality work. Wei has 10 years of experience in the pharmaceutical sector, lending a unique understanding of the needs of CDMO clients to the relationships he maintains across all business units.
New York

Anthony Reda

Business Manager

Anthony is Business Manager of Business Services at That’s Nice. He has more than 25 years of experience in the pharmaceutical specialty and fine chemical industry and a wealth of knowledge in business planning, sales, international business, sales operations and business development processes. Anthony is helping to lead the expansion strategy of Nice Match and Nice Consulting, with a focus on achieving goals for the growth and success of our clients.
New York

Mark Allen

Strategy Director, Partner

Mark is Strategy Director and co-founder of That’s Nice. With over 25 years of marketing experience, his role involves the development of brand strategies and messaging platforms to meet business objectives for clients, based on market research. He has over 20 years of experience in life science markets and interviews hundreds of business leaders, executives, scientists and buyers as the basis of strategy.
New York

About That's Nice

That’s Nice is a multi-platform organization providing a full range of marketing, brand management, research and business services to companies across the pharmaceutical and biopharmaceutical industries. These integrated services are represented through three distinct brands—That’s Nice strategic marketing and creative services, Nice Insight market intelligence, and Pharma’s Almanac thought leadership content. That’s Nice supports companies across life sciences by developing comprehensive solutions that address the ever-changing nature of the industry and the equally dynamic needs of individual businesses.

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